In a typical content publishing workflow, which step occurs immediately before publishing?

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Multiple Choice

In a typical content publishing workflow, which step occurs immediately before publishing?

Explanation:
Approvals act as the final governance gate before any content goes live. They involve getting sign-off from the right people—editors, product owners, legal, or brand teams—to confirm accuracy, compliance, and alignment with objectives. Once this sign-off is in place, the content is cleared to be released, either immediately or after scheduling. Draft is the creation phase, where the material is first produced; QA is a quality-check step that usually occurs earlier to catch errors in content, links, or formatting; scheduling sets when the piece will go live and typically happens after approvals but before the actual publish.

Approvals act as the final governance gate before any content goes live. They involve getting sign-off from the right people—editors, product owners, legal, or brand teams—to confirm accuracy, compliance, and alignment with objectives. Once this sign-off is in place, the content is cleared to be released, either immediately or after scheduling. Draft is the creation phase, where the material is first produced; QA is a quality-check step that usually occurs earlier to catch errors in content, links, or formatting; scheduling sets when the piece will go live and typically happens after approvals but before the actual publish.

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