Which of the following is NOT a listed role for physical therapists in the PEACC framework?

• A. Director of marketing
• B. Patient-client manager
• C. Educator
• D. Administrator

Answer: (A)

In the PEACC framework, the roles emphasize direct patient care, education, and ensuring the smooth operation of clinical services. Specifically, a physical therapist acts as a patient-client manager—coordinating care, communicating with patients, and coordinating services; an educator—teaching patients, students, and colleagues about safe and effective practices; and an administrator—handling the organizational and operational aspects of the practice.

Director of marketing is not listed because marketing leadership falls outside these core clinical and operational roles defined by PEACC. While a PT might be involved in marketing activities in a broader sense, the framework does not define marketing as a primary listed role; it focuses on patient care, education, and administration.