Which statement correctly distinguishes on-page and off-page SEO?

• A. On-page SEO concerns content elements on the page, such as keywords, meta tags, headings, internal links.
• B. On-page SEO concerns external signals like backlinks and social signals.
• C. Off-page SEO concerns metadata and schema markup.
• D. Off-page SEO concerns internal navigation.

Answer: (B)

On-page versus off-page SEO hinges on where the signals come from. On-page SEO covers elements that exist on the page itself, such as keywords in the content, meta tags, headings, and internal links. Off-page SEO deals with signals that originate outside the site, like backlinks from other sites and social signals. The statement that accurately distinguishes them is that on-page concerns content elements on the page, while off-page concerns external signals such as backlinks and social signals. Metadata and schema markup, as well as internal navigation, are on-page elements, not off-page.